Description : Connect - Your Study and Testing Program with e-book - is included with each new copy of the text. For more information, go to www.mcgrawhillconnect.ca
Your audience is listening.
Locker's attention to audience-centred messages helps students analyze the relationship between understanding context and communicating effectively. The book's communication model, PAIBOC (pronounced "payback") equips students to become audience-focused communicators.
Wherever students' careers take them-working for a large corporation, small firm, non-profit, the government, or themselves-selecting the best communication model will be critical to their success. Business Communication: Building Critical Skills offers practical advice and approaches for achieving success in all forms of workplace communication.
New Features :
Connects the business communication course to the workplace: Module 1 introduces students to the Conference Board of Canada's Employability Skills 2000+, a grouping of critical skills and aptitudes needed for success in the workplace. Each subsequent module begins with an Employability Skills 2000+ Checklist, which students can use to focus their learning. Further, Employability Skills 2000+ margin icons indicate which material is directly relevant to the workplace. Highlighting Employability Skills ensures that students understand how text content is important for achieving their employment goals.
Addresses the needs of diverse audiences: Language Focus boxes explain the finer points of the English language and help native English speakers and ESL learners troubleshoot tricky grammar areas. Cultural Focus boxes explore North Americans' approach to communication often in juxtaposition with how other regions in the world communicate in business.
Retained Features :
Employs a systematic model for effective communication: The PAIBOC model provides a systematic strategy for selecting the right communication mode and creating effective messages. Prompting readers to consider Purpose, Audiences, Information, Benefits, Objections, and Context, this innovative acronym helps students analyze and craft messages from the recipient's viewpoint. By applying the PAIBOC model, students learn to listen, speak, and write for results.
Presents comprehensive coverage of report writing: Applying the PAIBOC model to report writing and pre-writing steps (planning, researching, and organizing), Modules 18 & 19 show the preparation required for creating an effective report. A variety of report types are covered in Modules 20-22, which instruct students how to write different types of reports, and invite them to learn by example - via numerous sample documents.
Incorporates over 50 annotated model documents: More than 50 annotated sample documents provide models for students. Annotations call students' attention to exemplary approaches as well as areas for improvement.
Makes theory accessible: Based on an extensive body of scholarship, the book's connection of theory to real-life experiences makes the material accessible.
Offers unlimited flexibility: Easily tailored to any course length or organization, the modules can be taught in any order
Table of Contents :
UNIT 1: Building Effective Messages
Module 1: Introducing Business Communication
Module 2: Adapting Your Message to Your Audience
Module 3: Communicating Across Cultures
Module 4: Planning, Writing, and Revising
Module 5: Designing Documents, Slides, and Screens
UNIT 2: Influencing Your Audience Positively
Module 6: Communicating You-Attitude
Module 7: Communicating with Positive Emphasis
Module 8: Communicating Reader Benefits
UNIT 3: Composing Letters, Memos, and Emails
Module 9: Formatting Hard Copy Letters and Memos
Module 10: Writing Email and Electronic Messages
Module 11: Composing Informative and Positive Messages
Module 12: Composing Negative Messages
Module 13: Composing Persuasive Messages
UNIT 4: Building Emotional Intelligence: Interpersonal Communication
Module 14: Listening Actively
Module 15: Working and Writing in Teams
Module 16: Planning, Managing, and Recording Meetings
Module 17: Making Oral Presentations
UNIT 5: Researching and Reporting
Module 18: Researching Information
Module 19: Synthesizing and Documenting Information
Module 20: Writing Information Reports
Module 21: Writing Proposals and Analytical Reports
Module 22: Writing Formal Reports
Module 23: Using Visuals
UNIT 6: Job Hunting
Module 24: Researching Jobs
Module 25: Creating Persuasive Resumes
Module 26: Creating Persuasive Application Letters
Module 27: Managing the Interview Process
Revising and Editing Resources (Appendix)
A: Revising Sentences and Paragraphs
B: Editing for Grammar and Punctuation
About the Author:
Kitty Locker Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003), The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 1994?95, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABC?s Journal of Business Communication. She received ABC?s Outstanding Researcher Award in 1992 and ABC?s Meada Gibbs Outstanding Teacher Award in 1998. Kitty Locker passed away in 2005.
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Business Communication: Building Critical Skills, Fourth CDN Edition with CONNECT 