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McGraw-Hill Home > Higher Education > New Releases

Launching the ImaginationLaunching the Imagination

Author: Mary Stewart;
Division : McGraw-Hill Higher Education
ISBN-13: 9780073526485 (ISBN-10: 0073526487)
© 2008 | 3rd Edition | 424 pages , Softcover
Status : Active, In-Print
List Price: $120.95

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Description :
Designed for courses in Creativity, Two-, Three- or Four-Dimensional Design, Launching the Imagination offers a comprehensive framework on which students, teachers, and administrators can build. The approach in this third edition is refined, distilled, and updated, using over 600 examples drawn from traditional and contemporary sources. Interviews of artists and designers, known as Profiles, introduce students to working processes, career choices, and criteria for excellence from a remarkable group of masters.

Launching the Imagination is available in a comprehensive volume treating 2D design, Creativity and Problem-solving, 3D design, and time-based (4D) design; or in split volumes containing either 2D or 3D design, plus the material on Creativity and Problem-solving.

This edition of Launching the Imagination moves the content of the Core Concepts in Art CD-ROM to the Online Learning Center. With free access, this website, which engages students interactively with the elements and principles of art through numerous interactive exercises, has been re-organized and expanded.



New Features :
  • Provides a clearer and stronger introduction to the principles of two-dimensional design by splitting Chapter 3 into two chapters; Chapter 3, Principles of Two-Dimensional Design, describes the essentials in detail, while the new Chapter 4 provides a lively discussion of spatial systems and ways to create the illusion of motion.
  • Includes new coverage on the habits of work characteristic of successful artists and designers and the importance of personal responsibility and self-motivation in Chapter 5; collaborative creativity?a pivotal skill for contemporary designers in Chapter 6; and the characteristics of Postmodernism, including appropriation, re-contextualization, layering, complexity and hybridization in Chapter 8
  • Provides insights from professional artists on life choices, careers, and other topics of interest through "Profiles," a series of 14 interviews with working artists discussing their lives and careers, which has been updated to include: Sculptor Sam Yates, Painter Roger Shimomura, Metalsmith Marilyn da Silva, and Composer and Opera librettist Michael Remson.
  • A new feature, ?In Detail?, focuses on a single image discussed in a chapter and examines the technique more closely.
  • Expands Online Learning Center to include the material formerly on the Core Concepts CD in MyArtStudio plus features chapter objectives, overview and related readings, flashcards, Internet exercises, key terms and student quizzing.
  • Enhances the focus on contemporary art and artists throughout with 40 new works by artists and designers including Louise Bourgeois, Ruth Asawa, Bruce Conner, Andy Warhol, Robert Stackhouse, Anish Kapoor, Ann Strassman, Barbara Kruger, and Krzysztol Wodiczko.
  • Offers updated instructor materials on the instructor Online Learning Center with advice on course construction, critique skills, and technical resources, along with over thirty assignments. Divided into sections on Two Dimensional Design, Three Dimensional Design, Four Dimensional Design, Color, Creativity, and Computer Applications, this site provides the basic information which beginning teachers can use to build a course.
  • Includes selected images from the illustration program in digital format in The Image Vault, McGraw-Hill's web-based presentation manager for classroom use. Instructors can incorporate images from The Image Vault in digital presentations that can be used in class (no internet access required), burned to CD-ROM, or embedded in course Web pages. See www.mhhe.com/theimagevault for more details.



Retained Features :
  • The text features unique chapters on problem-solving (Chapter 6), critical thinking (Chapter 7), and cultivating creativity (Chapter 5), designed to provide practical assistance to students in tackling design problems
  • A distinctive Part Four, on 4D or time-based design, highlights this area of growing interest, with examples from film, installation, and computer art.
  • "Key Questions" appear throughout the text (immediately following the relevant topics), probing students on key concepts and helping to reinforce and apply the material.
  • Provides a lively and concise introduction to the theory and practice of visual communication Chapter 8, "Constructing Meaning."
  • Presents a practical discussion of the materials available for 3-D design, along with rationales for selecting appropriate materials for a specific work in Chapter 11, "Materials and Methods."
  • More than 80% of Launching the Imagination's 600 illustrations are presented in full color.
  • Launching the Imagination is available in a comprehensive volume treating 2D design, Creativity and Problem-solving, 3D design, and time-based (4D) design; or in split volumes containing either 2D or 3D design, plus the material on Creativity and Problem-solving.



Table of Contents :

      Preface
      Introduction

  **PART 1: TWO-DIMENSIONAL DESIGN
    *CHAPTER 1: BASIC ELEMENTS
      Line
      Shape
      Texture
      Value
      Profile: Phillia Yi
    CHAPTER 2: THE ELEMENT OF COLOR
      Color Theory
      Color Physics
      Color Interaction
      Defining Color
      Color Schemes
      Composing with Color
      Color, Emotion, and Expression
      Profile: Anne Baddeley Keister
    CHAPTER 3: PRINCIPLES OF TWO-DIMENSIONAL DESIGN
      Unity and Variety
      Balance
      Scale and Proportion
      Rhythm
      Movement
      Emphasis
      Profile: Bob Dacey
    CHAPTER 4: ILLUSION OF SPACE AND ILLUSION OF MOTION
      Creating the Illusion of Space
      Animated Space: Constructing Mulan
      The Illusion of Movement
      Profile: Ken Stout

  PART 2: CONCEPTS AND CRITICAL THINKING
    CHAPTER 5: CULTIVATING CREATIVITY
      Design and Creativity
      Seven Characteristics of Creative Thinking
      Goal Setting
      Time Management
      Profile: Nancy Callahan and Diane Gallo
    CHAPTER 6: PROBLEM SEEKING AND PROBLEM SOLVING
      Problem Seeking
      Convergent and Divergent Thinking
      Brainstorming
      Visual Research
      Variations on a Theme
      An Open Mind
      Habits of Work
      Profile:Adam Kallish, Rodger Mack
    CHAPTER 7: DEVELOPING CRITICAL THINKING
      Establishing Criteria
      Form, Subject, and Contents
      Stop, Look, Listen, Learn
      Types of Critiques
      Developing a Long-Term Project
      Turn up the Heat: Pushing Your Project's Potential
      Concept and Composition
      Accepting Responsibility
      Profile: Heidi Lasher-Oakes
    CHAPTER 8: CONSTRUCTING MEANING
      Building Bridges
      Purpose and Intent
      Context
      Connections
      Aesthetics
      Drama
      Profile: Roger Shimomura, Ken Botnick

  PART 3: THREE-DIMENSIONAL DESIGN
    CHAPTER 9: ELEMENTS OF THREE-DIMENSIONAL DESIGN
      Defining Form
      Form and Function
      Orthographic Projection
      Degrees of Dimensionality
      Line
      Plane
      Volume
      Mass
      Space
      Texture
      Light
      Color
      Time
      The Complexity of Three-Dimensional Design
      Profile: Rick Paul
    CHAPTER 10 PRINCIPLES OF THREE-DIMENSIONAL DESIGN
      Unity and Variety
      Balance
      Scale
      Proportion
      Emphasis
      Repetition and Rhythm
      Profile: Marilyn da Silva
    CHAPTER 11: MATERIALS AND METHODS
      Choice of Materials
      Connections
      Transitions
      Traditional Materials, Contemporary Uses
      Student Materials
      Materials and Meanings
      Profile: David MacDonald
    CHAPTER 12: PHYSICAL AND CEREBRAL
      Constructed Thought
      Physical forces
      Cerebral Qualities of Sculptural Objects
      Contemporary Questions, Contemporary Answers
      Expressing Ideas in Physical Form
      Profile: Todd Slaughter

  PART 4: TIME DESIGN
    CHAPTER 13: ASPECTS AND ELEMENTS OF TIME
      Building Blocks
      Duration
      Tempo
      Intensity
      Scope
      Setting
      Chronology
      Schindler's List: Content and Composition
      Profile: Sharon Greytak
    CHAPTER 14: NARRATIVE AND NON-NARRATIVE
      Tell Me a Story
      Working with Multiple Images
      Establishing Boundaries
      Causality
      Story and Style in Citizen Kane
      The 15-Second Narrative
      Non-Narrative
      Profile: Michael Remson
    CHAPTER 15: INTERDISCIPLINARY ARTS
      Exploring the Visual Book
      Installation Art
      Performance Art
      Advantages of Interdisciplinary Art
      Profile: Samuel Yates
      Key Readings
      Notes
      Glossary
      Credits
      Index
      *Each chapter includes: Key Questions interspersed throughout, Summaries, and Key Terms
      **Students who buy the Third Edition will have access to McGraw-Hill?s MyArtStudio, a website with dozens of interactions that allow students to study and experiment with various elements and principles of art, and to view videos of art techniques and artists at work. (This website is adapted from the Core Concepts CD-ROM of the previous two editions. The new online format is redesigned and is now even easier to use.)

About the Author:

Mary Stewart
Author, artist, and educator Mary Stewart is the Foundations Program Director for the Art Department at Florida State University and co-founder of Integrative Teaching Thinktank, a national organization devoted to strengthening college-level teaching. She regularly gives workshops and lectures on creativity, curriculum design, visual communication, leadership and visual narrative. Her artwork has been shown in over eighty exhibitions nationally and internationally, and she has received two Pennsylvania Council on the Arts grants for choreography. She received the FATE (Foundations in Art: Theory and Education) Master Educator award and the National Council of Arts Administrators Award of Distinction in 2009.

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